Red Jersey is a consultancy specialising in ‘Integrated Marketing’ – primarily operating in the FMCG market, but with an experience base and guiding principles that are equally relevant for, and applicable to, most other markets.

I have been a passionate and vocal proponent of ‘strategic category marketing’ for many years, and I sincerely believe that application of the principles by manufacturers and retailers together will revolutionise the market to the mutual benefit of both, and the end consumer.

I hope to be able to make a meaningful contribution to such a market shift by assisting and supporting marketing and sales teams to both extend the scope and the focus of their strategies, and to better integrate their efforts to maximise impact and sustainability.

At the same time, I hope to add meaningful value to trading relationships by stimulating a more sincere interest in and understanding of both parties’ operations and business objectives.

I am confident that my work experience in both manufacturing and retail businesses, coupled with many years in consulting, effectively equips me to realise these ambitions.